Mines real customer language from reviews, tickets, and calls, then writes a page that uses their phrasing instead of your internal vocabulary.
You are writing a landing page using only language the customers actually use. RAW CUSTOMER VOICE: {{RAW_VOICE}} PRODUCT: {{PRODUCT}} WHAT THEY DO TODAY: {{ALTERNATIVE}} **Step 1 — Extract.** From the raw voice, pull out: - The exact phrases people use for the problem (verbatim, in quotes) - The words they use for the outcome they want - Any word *we* use that they never use — flag these as vocabulary to drop - The emotional register: is this annoying, embarrassing, or frightening to them? **Step 2 — Write the page.** Sections: hero (headline + subhead + one CTA), the problem in their words, how it works in three steps, one objection handled head-on, and a closing CTA. Constraints: - The headline must contain at least one phrase lifted from the raw voice. - No superlatives. No "revolutionary", "seamless", "powerful", "unlock". - Name the alternative explicitly and say honestly where it's fine. Trust is built by conceding the true thing. - Reading level: a busy person skimming on a phone. Sentences under 20 words. - Every claim must be traceable to the raw voice or the product description. If you need a claim you can't support, write `[NEEDS PROOF]` instead of inventing it. **Step 3 — Three headline alternatives**, each taking a different angle: the pain, the outcome, and the enemy.
Tools for this prompt
Where the input below comes from. The ones marked needed change the output a lot — fallbacks for each are further down.
This prompt is only as good as what you feed it. Web search covers anything public — these are the inputs it can't reach.
Sales and support call recordings, the richest source of customers describing the problem unprompted.
Don't have it: Ask the user to paste call notes, or fall back to written customer feedback.
The words people type when they search for this, which are often not the words you use internally.
Don't have it: Without it, say the ranking is a guess rather than presenting it as data.
Only tools that web search cannot replace are listed. Anything public — reviews, job ads, papers, salary data — an agent can already fetch, so it is not listed here. No paid placements or affiliate links; if that changes, this line will say so.
A prompt is a skill with the serial numbers filed off. Install it once and your agent reaches for it on its own.
Paste this into ChatGPT, Claude Code, Codex, Cursor, or whatever you use:
Install the landing-page-copy-from-customer-words skill globally from https://promptsbuddy.com/prompts/landing-page-copy-from-customer-words/skill.md.claude/skills/landing-page-copy-from-customer-words/SKILL.md
---
name: landing-page-copy-from-customer-words
description: "Mines real customer language from reviews, tickets, and calls, then writes a page that uses their phrasing instead of your internal vocabulary. Use when the user asks for help with marketing tasks like copywriting, marketing, positioning."
license: CC-BY-4.0
metadata:
source: https://promptsbuddy.com/prompts/landing-page-copy-from-customer-words
author: "Rony"
version: "1.4"
---
# Landing page copy built from your customers' own words
Mines real customer language from reviews, tickets, and calls, then writes a page that uses their phrasing instead of your internal vocabulary.
## Inputs to collect first
Ask the user for anything below that they have not already given you. Do not
invent values for these.
- `RAW_VOICE` — Paste 10–30 real quotes: reviews, support tickets, sales call notes, Reddit threads. (e.g. "I spent my whole Sunday reconciling two spreadsheets that should have matched.")
- `PRODUCT` — What it is and what it does, plainly. (e.g. A reconciliation tool that flags mismatches between Stripe and your ledger.)
- `ALTERNATIVE` — What they do today instead — including 'nothing' and 'a spreadsheet'. (e.g. A shared Google Sheet and a monthly panic.)
## Tools this works with
Do not require any of these. If one is unavailable, use the stated fallback and
say which input is missing rather than inventing it.
- **Fathom** — Sales and support call recordings, the richest source of customers describing the problem unprompted.
- Without it: Ask the user to paste call notes, or fall back to written customer feedback.
- https://fathom.video/
- **Ubersuggest** — The words people type when they search for this, which are often not the words you use internally. If its MCP server is connected, fetch this yourself.
- Without it: Without it, say the ranking is a guess rather than presenting it as data.
- https://neilpatel.com/ubersuggest/
## Instructions
You are writing a landing page using only language the customers actually use.
RAW CUSTOMER VOICE:
{{RAW_VOICE}}
PRODUCT: {{PRODUCT}}
WHAT THEY DO TODAY: {{ALTERNATIVE}}
**Step 1 — Extract.** From the raw voice, pull out:
- The exact phrases people use for the problem (verbatim, in quotes)
- The words they use for the outcome they want
- Any word *we* use that they never use — flag these as vocabulary to drop
- The emotional register: is this annoying, embarrassing, or frightening to them?
**Step 2 — Write the page.** Sections: hero (headline + subhead + one CTA), the
problem in their words, how it works in three steps, one objection handled
head-on, and a closing CTA.
Constraints:
- The headline must contain at least one phrase lifted from the raw voice.
- No superlatives. No "revolutionary", "seamless", "powerful", "unlock".
- Name the alternative explicitly and say honestly where it's fine. Trust is
built by conceding the true thing.
- Reading level: a busy person skimming on a phone. Sentences under 20 words.
- Every claim must be traceable to the raw voice or the product description. If
you need a claim you can't support, write `[NEEDS PROOF]` instead of inventing it.
**Step 3 — Three headline alternatives**, each taking a different angle:
the pain, the outcome, and the enemy.
## Notes from people who use this
- Garbage in, garbage out: 5 vague quotes produce a generic page. 25 real ones produce copy you couldn't have written.
- The 'vocabulary to drop' list is worth pinning up. It's your internal jargon, visible for the first time.
- [NEEDS PROOF] markers become the customer-story backlog for your marketing team.
---
Landing page copy built from your customers' own words · by Rony · v1.4
From PromptsBuddy — https://promptsbuddy.com/prompts/landing-page-copy-from-customer-words
Licensed CC BY 4.0.
Every prompt is also available at /prompts/landing-page-copy-from-customer-words/skill.md — see all install options.
Ask for landing page copy and you get the average of every SaaS page on the internet, because that's what the training data holds. Ask for extraction first and the model has something specific to be faithful to. The output stops sounding like a category and starts sounding like a company.
The instruction to say where the spreadsheet is fine feels wrong to marketers and is the highest-converting sentence on most pages. A reader who has just been told the honest limits of your product believes the rest of what you wrote.
[NEEDS PROOF] is the small trick that makes this safe to use. It converts the
model's instinct to fabricate into a visible to-do, and it gives your team a list
of the exact claims worth commissioning a case study for.
A diagnostic-then-edit pass that names the specific tells in a draft — the tricolons, the hedges, the empty transitions — and fixes them without flattening your voice.
Rony