Six prompts covering what a marketing team actually ships in a week — positioning, the landing page, the deck, the leave-behind one-pager, outreach, and social that isn't about nothing.
Curated by RonyA sequenced stack — each prompt is meant to feed the next.
How to use it
Run them roughly in this order, because each one feeds the next.
Positioning comes first and is the only one that changes the others: get the wedge wrong and the page, the deck and the emails are all fluent versions of the wrong argument. It insists that "doing nothing" is on the list of competitors, which is usually where it belongs.
Then the artefacts. The landing page is built from your customers' own words rather than your internal vocabulary. The deck is built spine-first, so the headlines argue on their own — decks get forwarded far more than they get presented. The one-pager is written for the person your champion forwards it to, not for your champion.
Outreach and social are the weekly grind, and both contain a gate that will sometimes tell you not to send. The cold email caps the ask at something worth five minutes of a stranger's time; the social prompt asks whether there is actually a story here before generating three posts about nothing.
A common thread worth naming: four of these require you to concede something — where the spreadsheet is genuinely fine, who the product is not for, which of your three posts is weakest. That is not modesty. Conceding the true thing is what makes a reader believe the rest.
The stack
Work top to bottom. Copy a prompt, run it, then carry what you learned into the next.
01 → 06
Most positioning compares you to competitors nobody evaluated. This works from the real alternative — a spreadsheet, an intern, or doing nothing — and finds the wedge from there.
RonyMines real customer language from reviews, tickets, and calls, then writes a page that uses their phrasing instead of your internal vocabulary.
RonyBuilds the narrative spine before any slide exists, then writes headlines that carry the argument on their own — so the deck still works when someone flicks through it without you.
RonyThe leave-behind PDF that has to work with nobody explaining it — written for the person your champion sends it to, not for your champion.
Lena FischerUnder 90 words, one specific observation about them, one ask small enough to say yes to. Includes the test for whether it's actually personalised or just mail-merged.
DineshTurns a single concrete event — a customer call, a shipped fix, a number that surprised you — into posts worth reading, instead of generating content about nothing.
RonyKeep going
The four prompts for the part of job hunting that is actually work: making a résumé match one posting, writing a letter that couldn't be sent to anyone else, and walking in prepared.
RonyFor the management work nobody trains you for — giving feedback that lands, cutting scope when the date won't move, and writing the update people actually read.
DineshThe prompts that change the most for the least effort. None is longer than a paragraph, and three of them work best set once as a standing instruction rather than pasted per task.
Rony